{"product_id":"collecting-luxury-and-the-production-of-consumer-desire-9781636515236","title":"Collecting, Luxury, and the Production of Consumer Desire","description":"\u003cp\u003e • Author(s): Russell W. Belk | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eCollecting, Luxury, and the Production of Consumer Desire\u003c\/em\u003e\u003c\/strong\u003e delves into the psychological, social, and cultural drivers behind people's fascination with rare and luxurious goods. In this book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e explores the motivations and meanings behind collecting objects-from vintage cars to designer handbags-and how these practices shape and reflect our sense of status, identity, and aspiration.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBelk unpacks the emotional power of scarcity, the allure of exclusivity, and the symbolic value attached to high-end goods. He also examines how marketers and cultural forces manufacture desire, elevate certain objects to luxury status, and create powerful narratives that fuel consumer cravings. Collecting is framed not simply as accumulation, but as a deeply personal and often spiritual pursuit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is essential for scholars and practitioners interested in luxury branding, consumer desire, and the sociology of objects. It is part of the Legend in Consumer Behavior series, presenting Belk's critical insights on the psychology of ownership and the cultural construction of value.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317646643351,"sku":"9781636515236","price":7489.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515236.webp?v=1768679581","url":"https:\/\/atlanticbooks.com\/products\/collecting-luxury-and-the-production-of-consumer-desire-9781636515236","provider":"Atlantic Books","version":"1.0","type":"link"}