{"product_id":"commercial-advertising-9780415817950","title":"Commercial Advertising","description":"\u003cp\u003e • Author(s): Thomas Russell\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.\u003c\/p\u003e\u003cp\u003eThe business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. \u003ci\u003eCommercial Advertising\u003c\/i\u003e examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.\u003c\/p\u003e\u003cp\u003eFirst published in 1919.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46929912758423,"sku":"9780415817950","price":13149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415817950.webp?v=1771603236","url":"https:\/\/atlanticbooks.com\/products\/commercial-advertising-9780415817950","provider":"Atlantic Books","version":"1.0","type":"link"}