{"product_id":"commercialization-secrets-for-scientists-and-engineers-9781138407411","title":"Commercialization Secrets for Scientists and Engineers","description":"\u003cp\u003e • Author(s): Michael Szycher\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: CRC Press\u003cbr\u003e • BISAC: Biotechnology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCommercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are \"disruptive technologies\" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238368469143,"sku":"9781138407411","price":17017.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138407411.webp?v=1769219519","url":"https:\/\/atlanticbooks.com\/products\/commercialization-secrets-for-scientists-and-engineers-9781138407411","provider":"Atlantic Books","version":"1.0","type":"link"}