{"product_id":"communicate-in-a-crisis-understand-engage-and-influence-consumer-behaviour-to-maximize-brand-trust-9780749486501","title":"Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust","description":"\u003cp\u003e • Author(s): Kate Hartley\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003eFuture-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46419510788247,"sku":"9780749486501","price":4472.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749486501.webp?v=1769074828","url":"https:\/\/atlanticbooks.com\/products\/communicate-in-a-crisis-understand-engage-and-influence-consumer-behaviour-to-maximize-brand-trust-9780749486501","provider":"Atlantic Books","version":"1.0","type":"link"}