{"product_id":"communication-in-political-campaigns-functional-analysis-of-election-messages-9781433188077","title":"Communication in Political Campaigns: Functional Analysis of Election Messages","description":"\u003cp\u003e • Author(s): William L. Benoit\u003cbr\u003e • Publisher: Peter Lang Inc., International Academic Publi\u003cbr\u003e • Publisher Imprint: Peter Lang Inc., International Academic Publi\u003cbr\u003e • BISAC: Political Process - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46445384237207,"sku":"9781433188077","price":3384.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781433188077.webp?v=1769133998","url":"https:\/\/atlanticbooks.com\/products\/communication-in-political-campaigns-functional-analysis-of-election-messages-9781433188077","provider":"Atlantic Books","version":"1.0","type":"link"}