{"product_id":"communication-research-measures-a-sourcebook-9780805852431","title":"Communication Research Measures: A Sourcebook","description":"\u003cp\u003e • Author(s): Rebecca B. Rubin | Philip Palmgreen | Howard E. Sypher\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Methodology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eOriginally publi\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46896558538903,"sku":"9780805852431","price":21996.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780805852431.webp?v=1770358999","url":"https:\/\/atlanticbooks.com\/products\/communication-research-measures-a-sourcebook-9780805852431","provider":"Atlantic Books","version":"1.0","type":"link"}