{"product_id":"communication-theory-media-technology-and-society-9780761970705","title":"Communication Theory: Media, Technology and Society","description":"\u003cp\u003e • Author(s): David\u003cbr\u003e • Publisher: SAGE Publications Ltd\u003cbr\u003e • Publisher Imprint: SAGE Publications Ltd\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ′first media age′ of broadcast with the ′second media age′ of interactivity. \u003cb\u003eCommunication Theory\u003c\/b\u003e argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Paperback","offer_id":45457331093655,"sku":"9780761970705","price":4193.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761970705.webp?v=1769293281","url":"https:\/\/atlanticbooks.com\/products\/communication-theory-media-technology-and-society-9780761970705","provider":"Atlantic Books","version":"1.0","type":"link"}