{"product_id":"communications-writing-and-design-the-integrated-manual-for-marketing-advertising-and-public-relations-9781119118909","title":"Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations","description":"\u003cp\u003e • Author(s): John DiMarco\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Graphic Arts - Advertising\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e  *Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles *Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques *Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work *Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises  A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors","brand":"Wiley-Blackwell","offers":[{"title":"Hardcover","offer_id":45201612243095,"sku":"9781119118909","price":6568.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119118909.webp?v=1769207929","url":"https:\/\/atlanticbooks.com\/products\/communications-writing-and-design-the-integrated-manual-for-marketing-advertising-and-public-relations-9781119118909","provider":"Atlantic Books","version":"1.0","type":"link"}