{"product_id":"compete-smarter-not-harder-a-process-for-developing-the-right-priorities-through-strategic-thinking-9781118708712","title":"Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking","description":"\u003cp\u003e • Author(s): William Putsis\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.\u003c\/p\u003e \u003cp\u003eHowever, finding the right space to compete effectively is not always easy--until now. In \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e, Dr. William Putsis shows you how to seize market opportunities that will have the greatest impact across multiple markets. \u003c\/p\u003e\u003cp\u003eBy utilizing the step-by-step process of strategic prioritization developed in the book, you can rework competitive efforts across markets to benefit your business. Learn to recognize strategic decisions that provide the best margins, overall profitability, and growth. Apply those strengths to extract value in other markets. Brimming with insights from Dr. Putsis's progressive academic research and widespread industry practice, \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e addresses each step from strategic market selection to tactics of execution and covers the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTechniques for determining the most advantageous market opportunities for your business\u003c\/li\u003e \u003cli\u003eApproaches to manage the risk of growth\u003c\/li\u003e \u003cli\u003eProcesses to target the right customers in the right space with the right offering\u003c\/li\u003e \u003cli\u003eMethods of aligning incentives so that others are incentivized to do what is in \u003ci\u003eyour\u003c\/i\u003e best interest\u003c\/li\u003e \u003cli\u003eGuidelines for preparing for the future by anticipating and leading changes in your market\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEvery business leader can learn how to exert less effort and yield greater results. With relatable vignettes and accessible guidelines, \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e can make your business more profitable and you more effective.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45113778208919,"sku":"9781118708712","price":1680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118708712.webp?v=1767268922","url":"https:\/\/atlanticbooks.com\/products\/compete-smarter-not-harder-a-process-for-developing-the-right-priorities-through-strategic-thinking-9781118708712","provider":"Atlantic Books","version":"1.0","type":"link"}