{"product_id":"competitive-strategies-of-foreign-original-equipment-manufacturers-in-the-indian-passenger-car-industry-an-analysis-of-competitive-advantage-in-the-s-9783656289227","title":"Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry: An Analysis of Competitive Advantage in the S","description":"\u003cp\u003e • Author(s): Bernhard Wallner\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, Berlin School of Economics and Law, language: English, abstract: This thesis analyses the competitive strategies of foreign OEMs in the Indian small to mid-size passenger car industry and explains why some companies were able to achieve a competitive advantage while others failed to do so. It can be said that two factors were crucial for gaining a competitive advantage in this industry: the date of resource commitment and the degree of localization in the value chain. A foreign OEM holds a competitive advantage to (1) a foreign OEM that entered at the same time but had a lower degree of resource commitment and to (2) a foreign OEM with the same degree of resource commitment but a later entry date. Moreover, a foreign OEM holds a competitive advantage to a foreign OEM with a lower degree of localization in the value chain.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45561635930263,"sku":"9783656289227","price":5668.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783656289227.webp?v=1767465048","url":"https:\/\/atlanticbooks.com\/products\/competitive-strategies-of-foreign-original-equipment-manufacturers-in-the-indian-passenger-car-industry-an-analysis-of-competitive-advantage-in-the-s-9783656289227","provider":"Atlantic Books","version":"1.0","type":"link"}