{"product_id":"competitive-success-how-branding-adds-value-9780470998229","title":"Competitive Success: How Branding Adds Value","description":"\u003cp\u003e • Author(s): John a. Davis\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eCompetitive Success: How Branding Adds Value\u003c\/i\u003e\u003c\/b\u003e explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. \u003cbr\u003e \u003cbr\u003e   \u003c\/p\u003e\u003cp\u003eThe book presents a comprehensive review of the entire brand spectrum, including:\u003c\/p\u003e \u003cul type=\"disc\"\u003e *Brand strategy *Implementation *Customer\/brand insight *Resource allocation *Performance measurement\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201409998999,"sku":"9780470998229","price":6462.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470998229.webp?v=1767667908","url":"https:\/\/atlanticbooks.com\/products\/competitive-success-how-branding-adds-value-9780470998229","provider":"Atlantic Books","version":"1.0","type":"link"}