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Comportamento DOS Consumidores by Dutta, Shubha Ranjan

Comportamento DOS Consumidores

by Shubha Ranjan Dutta
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Book cover type: Paperback
  • ISBN13: 9786208297336
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 67.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 291 grams
  • BISAC Subject(s): Marketing / General

É com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportamento do Consumidor". Sinto-me feliz pelo facto de uma versão inglesa do livro estar agora pronta para eles e para outros que seguem livros escritos em inglês durante o seu curso de estudo, depois de receber pedidos dos leitores para a versão inglesa do livro. Este livro foi concebido de acordo com o programa de estudos B.com da Universidade de Calcutá e de outras universidades de Bengala. A Universidade de Calcutá, através de uma ordem emitida em julho de 2023, notificou o programa semestral de quatro anos (Hons. e Hons. com Investigação) ou de três anos (Multidisciplinar) dos cursos de estudos UG, conforme aplicável ao abrigo do CCF, 2022, que será seguido posteriormente, ou seja, a partir da sessão académica de 2023-24. Este livro "Consumer Behavior" (Comportamento do Consumidor) foi escrito numa linguagem lúcida e a abordagem é muito simples para que os estudantes possam digerir facilmente o assunto. Na ausência de programas de estudo de outras universidades públicas, este livro foi concebido para satisfazer as necessidades dos estudantes do BBA, para além do B. Com, depois de envidados enormes esforços para tornar este livro amigo do estudante.

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