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Comportement d'achat des consommateurs by Ferreira, João Batista

Comportement d'achat des consommateurs

by João Batista Ferreira , Débora L. Amaral
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Book cover type: Paperback
  • ISBN13: 9786208302290
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: French
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): General

L'objectif fondamental de cette étude est d'approfondir le sujet du comportement du consommateur en analysant les principales caractéristiques des publications sur le sujet. Elle vise également à démontrer l'utilisation de la technique bibliométrique afin d'améliorer la recherche bibliographique par le biais de la créativité, en augmentant le degré de qualité et de pertinence. Le comportement d'achat des consommateurs est fortement influencé par les stratégies de marketing, les aspects émotionnels, culturels, sociaux et financiers. Il appartient aux professionnels du marketing d'utiliser les meilleurs moyens d'approcher et d'influencer les consommateurs afin de les captiver pour qu'ils effectuent de futurs achats. Il est essentiel que les professionnels connaissent leur public cible afin de prendre les bonnes décisions. La discussion porte sur le marketing, les ventes, la satisfaction du client et la bibliométrie.

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