{"product_id":"computer-mediated-marketing-strategies-social-media-and-online-brand-communities-9781466665958","title":"Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities","description":"\u003cp\u003e • Author(s): Gordon Bowen | Wilson Ozuem\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003eFor years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46497435451543,"sku":"9781466665958","price":19886.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781466665958.webp?v=1769189513","url":"https:\/\/atlanticbooks.com\/products\/computer-mediated-marketing-strategies-social-media-and-online-brand-communities-9781466665958","provider":"Atlantic Books","version":"1.0","type":"link"}