{"product_id":"conference-proceedings-trends-in-business-communication-2016-9783658172534","title":"Conference Proceedings Trends in Business Communication 2016","description":"\u003cp\u003e • Author(s): Timo Becker\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThese proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium \"Trends in Business Communication\", which took place at the University of Applied Sciences in Kufstein, Tyrol. \u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTrends in Business Communication from Different Perspectives\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePolitical Communication, Investor Relations, PR in sports, Communication with and for Refugees\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuccessful Communication of Medium Sized Companies and More\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003cul\u003e\u003cli\u003eLecturers and students in the field of marketing, communications, management, social science\u003c\/li\u003e\u003c\/ul\u003es, and digital media\u003cbr\u003e\u003cli\u003ePractitioners in the field of communication and marketing\u003cbr\u003e\n\u003c\/li\u003e\u003cb\u003eAbout the Editors\u003c\/b\u003e\u003cb\u003eProf. Dr. Timo Becker\u003c\/b\u003e is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs \"Marketing and Communication Management\" and \"Digital Marketing\". \u003cb\u003eDr. Peter Schneckenleitner\u003c\/b\u003e is a lecturer for communication management. \u003cb\u003eProf. (FH) Dr. Wolfgang Reitberger is Professor for communication management. \u003cb\u003eProf. (FH) Dr. Alexandra Brunner-Sperdin\u003c\/b\u003e is Professor for marketing.\u003c\/b\u003e\u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45278244864151,"sku":"9783658172534","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658172534.webp?v=1769290443","url":"https:\/\/atlanticbooks.com\/products\/conference-proceedings-trends-in-business-communication-2016-9783658172534","provider":"Atlantic Books","version":"1.0","type":"link"}