{"product_id":"congruency-expectations-and-consumer-behavior-in-digital-environments-9783658284206","title":"Congruency, Expectations and Consumer Behavior in Digital Environments","description":"\u003cp\u003e • Author(s): Frederic Nimmermann\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.\u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments\u003c\/li\u003e\n\u003cli\u003eImpact of Human-like Attributes on the Acceptance of Digital Voice Assistants\u003c\/li\u003e\n\u003cli\u003eMore Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments\u003c\/li\u003e\n\u003cli\u003eImpact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eScientists and students in the field of marketing and distribution\u003c\/li\u003e\n\u003cli\u003ePractitioners in industry in these fields of expertise\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cb\u003eFrederic Nimmermann\u003c\/b\u003e works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.\u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45277420159127,"sku":"9783658284206","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658284206.webp?v=1769288320","url":"https:\/\/atlanticbooks.com\/products\/congruency-expectations-and-consumer-behavior-in-digital-environments-9783658284206","provider":"Atlantic Books","version":"1.0","type":"link"}