{"product_id":"connect-and-sell-9786209986482","title":"Connect and Sell","description":"\u003cp\u003e • Author(s): Carolina Cuadrado Saltos\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels.\u003c\/p\u003e","brand":"Our Knowledge Publishing","offers":[{"title":"Paperback","offer_id":47883060281495,"sku":"9786209986482","price":5119.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786209986482.webp?v=1781099140","url":"https:\/\/atlanticbooks.com\/products\/connect-and-sell-9786209986482","provider":"Atlantic Books","version":"1.0","type":"link"}