{"product_id":"consumer-acceptance-of-new-products-across-nations-9787181013814","title":"Consumer acceptance of new products across nations","description":"\u003cp\u003e • Author(s): C. Miya\u003cbr\u003e • Publisher: C.Miya\u003cbr\u003e • Publisher Imprint: C.Miya\u003cbr\u003e • BISAC: Commerce\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis chapter provides a brief background to the problem and spells out objective of the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003estudy, research issues, hypotheses and research methodology. This chapter also gives the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ereader the limitations of the study and a disposition of the following chapters.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNew product adoption behavior is defined as a degree to which an individual adopts\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003einnovation relatively earlier than other members of his system (Rogers and Shoemaker, \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e1971). Consumers' new product adoption behavior is of fundamental interest to\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003emarketing managers and researchers alike because of its role in the new product diffusion\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eprocesses (Rogers, 1995). Understanding what differentiates visionary customers who\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eadopt the products earlier in the process from more pragmatic customers in the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003emainstream market has been suggested as the key to new product marketing in today's\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ehigh-tech era (Moore, 1999). Despite extensive research on new product adoption\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ebehavior, the literature does not contain studies examining the validity of the adoption\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eparadigms across countries, demographics and cultures. This study will attempt to fill the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003egap by studying new product adoption behavior across four countries, namely Australia, \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIndia, China and New Zealand, through consumer surveys in these countries.\u003c\/em\u003e\u003c\/p\u003e","brand":"C.Miya","offers":[{"title":"Paperback","offer_id":45139621576855,"sku":"9787181013814","price":1997.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9787181013814.webp?v=1767654358","url":"https:\/\/atlanticbooks.com\/products\/consumer-acceptance-of-new-products-across-nations-9787181013814","provider":"Atlantic Books","version":"1.0","type":"link"}