{"product_id":"consumer-behavior-9781119912415","title":"Consumer Behavior","description":"\u003cp\u003e • Author(s): Ayalla Ruvio\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e  *An easy-to-follow introduction to and overview of consumer behavior *The consumer buying process *A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior *Supplementary materials for instructors, including PowerPoint slides and a Test Bank","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201320411287,"sku":"9781119912415","price":7081.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119912415.webp?v=1769207720","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-9781119912415","provider":"Atlantic Books","version":"1.0","type":"link"}