{"product_id":"consumer-behavior-attitude-intention-and-choice-behavior-9781636514284","title":"Consumer Behavior: Attitude, Intention, and Choice Behavior","description":"\u003cp\u003e • Author(s): Naresh K. Malhotra\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnderstand What Drives Consumer Decisions!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumer Behavior: Attitude, Intention, and Choice Behavior by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e delves into the intricate psychological and behavioral factors that shape consumer preferences and decision-making. This volume in the Legend in Marketing series explores how \u003cstrong\u003eattitudes are formed, how they influence purchase intentions, and ultimately, how consumers make choices.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from \u003cstrong\u003ecutting-edge research\u003c\/strong\u003e and real-world applications, this book examines key topics such as \u003cstrong\u003ebrand perception, social influence, decision heuristics, and the role of emotions in purchasing behavior\u003c\/strong\u003e. It also provides insights into how \u003cstrong\u003emarketers can predict and influence buying decisions\u003c\/strong\u003e through strategic messaging, advertising, and consumer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for \u003cstrong\u003emarketing professionals, researchers, and business leaders\u003c\/strong\u003e, this book serves as an invaluable resource for anyone looking to understand \u003cstrong\u003ethe psychology behind customer choices\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGain deeper insights into consumer attitudes and decision-making-order your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Hardcover","offer_id":45540193861783,"sku":"9781636514284","price":9153.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636514284.webp?v=1768591923","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-attitude-intention-and-choice-behavior-9781636514284","provider":"Atlantic Books","version":"1.0","type":"link"}