{"product_id":"consumer-behavior-in-action-real-life-applications-for-marketing-managers-9780765620903","title":"Consumer Behavior in Action: Real-life Applications for Marketing Managers","description":"\u003cp\u003e • Author(s): Geoffrey Paul Lantos\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: M.E. Sharpe\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. \u003c\/p\u003e\u003cp\u003eThe author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45235628540055,"sku":"9780765620903","price":7845.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780765620903.webp?v=1769210376","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-in-action-real-life-applications-for-marketing-managers-9780765620903","provider":"Atlantic Books","version":"1.0","type":"link"}