{"product_id":"consumer-behavior-information-processing-and-decision-making-9781636514253","title":"Consumer Behavior: Information Processing and Decision Making","description":"\u003cp\u003e • Author(s): Naresh K. Malhotra\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnravel the Psychology Behind Consumer Choices!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumer Behavior: Information Processing and Decision Making by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e provides a deep dive into the cognitive processes that drive \u003cstrong\u003econsumer decisions\u003c\/strong\u003e. This essential volume in the Legend in Marketing series examines how individuals \u003cstrong\u003egather, evaluate, and act on information\u003c\/strong\u003e, influencing their purchasing behavior.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCovering topics such as \u003cstrong\u003eperception, attention, memory, learning, and attitude formation\u003c\/strong\u003e, this book offers \u003cstrong\u003egroundbreaking insights\u003c\/strong\u003e into how consumers process marketing messages and make buying decisions. Malhotra's influential research, coupled with expert commentaries, provides both \u003cstrong\u003etheoretical foundations and practical applications\u003c\/strong\u003e, making it a must-read for \u003cstrong\u003emarketers, researchers, and business professionals\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode \u003cstrong\u003econsumer psychology\u003c\/strong\u003e and predict \u003cstrong\u003edecision-making patterns\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eExplore the science behind purchasing behavior-order your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45551144206487,"sku":"9781636514253","price":7469.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636514253.webp?v=1768585697","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-information-processing-and-decision-making-9781636514253","provider":"Atlantic Books","version":"1.0","type":"link"}