{"product_id":"consumer-behavior-theories-convergence-of-divergent-perspectives-with-applications-to-marketing-and-management-9781947441149","title":"Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45127166558359,"sku":"9781947441149","price":1557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781947441149.webp?v=1767101143","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-theories-convergence-of-divergent-perspectives-with-applications-to-marketing-and-management-9781947441149","provider":"Atlantic Books","version":"1.0","type":"link"}