{"product_id":"consumer-behavior-understanding-consumers-designing-marketing-activities-9783658394776","title":"Consumer Behavior: Understanding Consumers- Designing Marketing Activities","description":"\u003cp\u003e • Author(s): Stefan Hoffmann | Payam Akbar\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumers and behaviour\u003c\/p\u003e \u003cp\u003eConsumer Behavior Research\u003c\/p\u003e \u003cp\u003eMotivation\u003c\/p\u003e Emotion\u003cp\u003e\u003c\/p\u003e \u003cp\u003eCognition\u003c\/p\u003e \u003cp\u003eSetting\u003c\/p\u003e \u003cp\u003eDecision\u003c\/p\u003e \u003cp\u003eInterindividual differences\u003c\/p\u003e \u003cp\u003eSocial environment\u003c\/p\u003e \u003cp\u003ePhysical environment\u003c\/p\u003e Media environment\u003cp\u003e\u003c\/p\u003e \u003cp\u003eChanging consumer behaviour\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":47888705093783,"sku":"9783658394776","price":5719.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658394776.webp?v=1781167757","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-understanding-consumers-designing-marketing-activities-9783658394776","provider":"Atlantic Books","version":"1.0","type":"link"}