{"product_id":"consumer-behavior-women-and-shopping-9781606491676","title":"Consumer Behavior: Women and Shopping","description":"\u003cp\u003e • Author(s): Patricia Huddleston\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWomen and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why.\u003c\/b\u003e It's important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.\u003c\/p\u003e\u003cp\u003eThis book details facts that could help any retailer or product manager including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewomen control over $20 trillion in consumer spending;\u003c\/li\u003e\n\u003cli\u003ethey are better educated;\u003c\/li\u003e\n\u003cli\u003ethey have more financial power;\u003c\/li\u003e\n\u003cli\u003ethey have greater decision making abilities;\u003c\/li\u003e\n\u003cli\u003eand they have more mobility than any previous generation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eConsumer Behavior: Women and Shopping\u003c\/i\u003e provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. \u003cb\u003eRetailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.\u003c\/b\u003e\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45155961929879,"sku":"9781606491676","price":1532.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781606491676.webp?v=1767301511","url":"https:\/\/atlanticbooks.com\/products\/consumer-behavior-women-and-shopping-9781606491676","provider":"Atlantic Books","version":"1.0","type":"link"}