{"product_id":"consumer-behaviour-9780470994658","title":"Consumer Behaviour","description":"\u003cp\u003e • Author(s): Evans\u003cbr\u003e • Publisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e • Publisher Imprint: John Wiley \u0026amp; Sons\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eConsumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eConsumer Behaviour, 2nd Edition\u003c\/i\u003e\u003c\/b\u003e is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eFeatures: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective \u003c\/li\u003e \u003cli\u003e The addition of new journal articles from a range of journals. \u003c\/li\u003e \u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Paperback","offer_id":46405373952151,"sku":"9780470994658","price":5276.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470994658.jpg?v=1765275494","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-9780470994658","provider":"Atlantic Books","version":"1.0","type":"link"}