{"product_id":"consumer-behaviour-9781684876730","title":"Consumer Behaviour","description":"\u003cp\u003e • Author(s): Situn Krushna Sahu\u003cbr\u003e • Publisher: Notion Press Media Pvt Ltd\u003cbr\u003e • Publisher Imprint: Notion Press Media Pvt Ltd\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhen we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eConsumer Behavior = Psychological + Personal + Social + Cultural \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003ePsychological = motivation, personality, perception, learning, beliefs and attitudes\u003c\/p\u003e \u003cp\u003ePersonal = age and life-cycle stage, occupation, lifestyle, personality\u003c\/p\u003e \u003cp\u003eSocial = reference groups, family, roles and status\u003c\/p\u003e \u003cp\u003eCultural = culture, subculture, social class system\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. \u003c\/p\u003e \u003cp\u003eIn this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhen we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eConsumer Behavior = Psychological + Personal + Social + Cultural \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003ePsychological = motivation, personality, perception, learning, beliefs and attitudes\u003c\/p\u003e \u003cp\u003ePersonal = age and life-cycle stage, occupation, lifestyle, personality\u003c\/p\u003e \u003cp\u003eSocial = reference groups, family, roles and status\u003c\/p\u003e \u003cp\u003eCultural = culture, subculture, social class system\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. \u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46449418928279,"sku":"9781684876730","price":1463.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781684876730.webp?v=1769146822","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-9781684876730","provider":"Atlantic Books","version":"1.0","type":"link"}