{"product_id":"consumer-behaviour-and-analytics-9781032388342","title":"Consumer Behaviour and Analytics","description":"\u003cp\u003e • Author(s): Andrew Smith\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe 2nd edition of\u003ci\u003e Consumer Behaviour and Analytics\u003c\/i\u003e provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":45662617239703,"sku":"9781032388342","price":3770.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032388342.webp?v=1768602778","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-and-analytics-9781032388342","provider":"Atlantic Books","version":"1.0","type":"link"}