{"product_id":"consumer-behaviour-applications-in-marketing-9781529730845","title":"Consumer Behaviour: Applications in Marketing","description":"\u003cp\u003e • Author(s): Robert East\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Hardcover","offer_id":45457070456983,"sku":"9781529730845","price":14415.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529730845.webp?v=1769292652","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-applications-in-marketing-9781529730845","provider":"Atlantic Books","version":"1.0","type":"link"}