{"product_id":"consumer-behaviour-dimensions-9786208224080","title":"Consumer Behaviour Dimensions","description":"\u003cp\u003e • Author(s): Derrick Nukunu Akude\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46378051731607,"sku":"9786208224080","price":5655.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208224080.webp?v=1768762819","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-dimensions-9786208224080","provider":"Atlantic Books","version":"1.0","type":"link"}