{"product_id":"consumer-behaviour-south-african-psychology-and-marketing-applications-9780190412425","title":"Consumer Behaviour: South African Psychology and Marketing Applications","description":"\u003cp\u003e • Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003cem\u003eConsumer Behaviour\u003c\/em\u003e second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.\u003cbr\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46418926829719,"sku":"9780190412425","price":10953.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780190412425.webp?v=1769072601","url":"https:\/\/atlanticbooks.com\/products\/consumer-behaviour-south-african-psychology-and-marketing-applications-9780190412425","provider":"Atlantic Books","version":"1.0","type":"link"}