{"product_id":"consumer-information-processing-decision-making-9781636515908","title":"Consumer Information Processing: Decision Making","description":"\u003cp\u003e • Author(s): James R. Bettman | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eConsumer Information Processing: Decision Making\u003c\/em\u003e by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate alternatives and make trade-offs. This book dives deep into the mechanics of memory, attention, and learning, showcasing how these processes influence buying behavior across product categories.\u003c\/p\u003e\u003cp\u003eIdeal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications-from advertising effectiveness to digital interface design-offering critical insight for brands looking to influence decision-making pathways.\u003c\/p\u003e\u003cp\u003ePart of the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, this edition cements Bettman's legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317621739671,"sku":"9781636515908","price":7483.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515908.webp?v=1768679529","url":"https:\/\/atlanticbooks.com\/products\/consumer-information-processing-decision-making-9781636515908","provider":"Atlantic Books","version":"1.0","type":"link"}