{"product_id":"consumer-insights-love-them-and-leverage-them-und-ihre-marketingaktivitaten-werden-effektiver-9783833451829","title":"Consumer Insights - Love them and leverage them: ... und Ihre Marketingaktivitäten werden effektiver","description":"\u003cp\u003e • Author(s): Mel Schoen\u003cbr\u003e • Publisher: Bod - Books on Demand\u003cbr\u003e • Publisher Imprint: Bod - Books on Demand\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eDurch den konsequenten Einsatz von Consumer Insights ist es m glich, die Effektivit t von Markenkommunikation, Neuproduktentwicklung, Packaging und anderen Marketing-Mix-Elementen deutlich zu steigern. Der Autor, Mel Schoen, nutzt seine langj hrige Markenerfahrung, um die Arbeit mit Consumer Insights aus unterschiedlichen Perspektiven darzustellen. Von seinen Ideen und Anregungen - manche davon  berraschend - k nnen fast alle Marken profitieren. Geschrieben in verst ndlichem Englisch, ist das Buch haupts chlich f r den deutschen Markt bestimmt - dort, wo der Autor seit vielen Jahren lebt. Take a ruthless approach to leveraging Consumer Insights and it is possible to increase dramatically the effectiveness of brand communication, packaging, new product development and most other elements of the Marketing Mix. Approaching the subject from various angles, Mel Schoen draws on his experience of working with brands and brand owners for many years. His ideas and suggestions - some of them quite unexpected - can be applied profitably to most products and services. Written in straightforward English, the book is intended mainly for the German marketplace where the author has worked for many years. Currently, Mel Schoen is the owner of Insight Driven Brand Consulting \u0026amp; Communication GmbH in Hamburg.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46350739669143,"sku":"9783833451829","price":1294.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783833451829.webp?v=1768734759","url":"https:\/\/atlanticbooks.com\/products\/consumer-insights-love-them-and-leverage-them-und-ihre-marketingaktivitaten-werden-effektiver-9783833451829","provider":"Atlantic Books","version":"1.0","type":"link"}