{"product_id":"consumer-research-methods-in-food-science-9781071629994","title":"Consumer Research Methods in Food Science","description":"\u003cp\u003e • Author(s): Carlos Gómez-Corona\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Humana\u003cbr\u003e • BISAC: Food Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. \u003c\/p\u003e Authoritative and cutting-edge, \u003ci\u003eConsumer Research Methods in Food Science\u003c\/i\u003e detail clear steps and a framework to reproduce consumer research methods in different applications.\u003cbr\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45277132226711,"sku":"9781071629994","price":16159.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781071629994.webp?v=1769287575","url":"https:\/\/atlanticbooks.com\/products\/consumer-research-methods-in-food-science-9781071629994","provider":"Atlantic Books","version":"1.0","type":"link"}