{"product_id":"consumer-sense-of-self-and-identity-9781636515151","title":"Consumer Sense of Self and Identity","description":"\u003cp\u003e • Author(s): Russell W. Belk | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eConsumer Sense of Self and Identity\u003c\/em\u003e\u003c\/strong\u003e explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom the concept of the \u003cstrong\u003eextended self\u003c\/strong\u003e to studies on self-gifting, digital identities, and status signaling, Belk reveals how consumption is not just functional but expressive-shaping both how we see ourselves and how we are perceived by others. He addresses how age, gender, and culture impact consumer identity, and how branding influences personal narratives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeal for readers in consumer research, psychology, sociology, and marketing, this book uncovers the subtle but powerful ways in which consumption helps build and communicate our identities in a complex, image-driven society.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book in the Legend in Consumer Behavior series is a foundational text in understanding consumer identity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317564625047,"sku":"9781636515151","price":7475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515151.webp?v=1768679416","url":"https:\/\/atlanticbooks.com\/products\/consumer-sense-of-self-and-identity-9781636515151","provider":"Atlantic Books","version":"1.0","type":"link"}