{"product_id":"consumer-value-a-framework-for-analysis-and-research-9780415191920","title":"Consumer Value: A Framework for Analysis and Research","description":"\u003cp\u003e • Author(s): Morris Holbrook\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003ci\u003eConsumer Value\u003c\/i\u003e is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47614608441495,"sku":"9780415191920","price":28468.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415191920.webp?v=1775094936","url":"https:\/\/atlanticbooks.com\/products\/consumer-value-a-framework-for-analysis-and-research-9780415191920","provider":"Atlantic Books","version":"1.0","type":"link"}