{"product_id":"consumer-wellbeing-at-leisure-parks-9786630001167","title":"Consumer wellbeing at leisure parks","description":"\u003cp\u003e • Author(s): Blandine Barreto\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eFor several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.\u003c\/p\u003e","brand":"Our Knowledge Publishing","offers":[{"title":"Paperback","offer_id":47890120704151,"sku":"9786630001167","price":5320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786630001167.webp?v=1781178868","url":"https:\/\/atlanticbooks.com\/products\/consumer-wellbeing-at-leisure-parks-9786630001167","provider":"Atlantic Books","version":"1.0","type":"link"}