{"product_id":"consumers-and-services-9780471962694","title":"Consumers and Services","description":"\u003cp\u003e • Author(s): Mark Gabbott\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201324769431,"sku":"9780471962694","price":7505.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471962694.webp?v=1767307265","url":"https:\/\/atlanticbooks.com\/products\/consumers-and-services-9780471962694","provider":"Atlantic Books","version":"1.0","type":"link"}