{"product_id":"consumers-society-and-marketing-a-sustainability-perspective-9783031393617","title":"Consumers, Society and Marketing: A Sustainability Perspective","description":"\u003cp\u003e • Author(s): Dilip S. Mutum\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. \u003c\/p\u003e \u003cp\u003eInstead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet.\u003c\/p\u003e \u003cp\u003eTopics covered in this book include: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eEvolution of marketing thought\u003c\/li\u003e\n\u003cli\u003eCritique of marketing\u003c\/li\u003e\n\u003cli\u003eSustainable marketing\u003c\/li\u003e\n\u003cli\u003eSocial marketing\u003c\/li\u003e\n\u003cli\u003eEvolving consumer representations and roles, and many more\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274428932247,"sku":"9783031393617","price":8814.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031393617.webp?v=1769279897","url":"https:\/\/atlanticbooks.com\/products\/consumers-society-and-marketing-a-sustainability-perspective-9783031393617","provider":"Atlantic Books","version":"1.0","type":"link"}