{"product_id":"consuming-images-film-art-and-the-american-television-commercial-9781474460682","title":"Consuming Images: Film Art and the American Television Commercial","description":"\u003cp\u003e • Author(s): Gary D. Rhodes | Robert Singer\u003cbr\u003e • Publisher: Edinburgh University Press\u003cbr\u003e • Publisher Imprint: Edinburgh University Press\u003cbr\u003e • BISAC: Film - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. \u003ci\u003eConsuming Images: Film Art and the American Television Commercial\u003c\/i\u003e establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.\u003cbr\u003eAnalysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46455888740503,"sku":"9781474460682","price":15128.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781474460682.webp?v=1769176642","url":"https:\/\/atlanticbooks.com\/products\/consuming-images-film-art-and-the-american-television-commercial-9781474460682","provider":"Atlantic Books","version":"1.0","type":"link"}