{"product_id":"contagious-9781471111709","title":"Contagious","description":"\u003cp\u003e • Author(s): Jonah Berger\u003cbr\u003e • Publisher: Simon \u0026amp; Schuster\u003cbr\u003e • Publisher Imprint: Simon \u0026amp; Schuster\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.\u003c\/p\u003e","brand":"Simon \u0026 Schuster Ltd","offers":[{"title":"Paperback","offer_id":45047700357271,"sku":"9781471111709","price":325.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781471111709.webp?v=1769221080","url":"https:\/\/atlanticbooks.com\/products\/contagious-9781471111709","provider":"Atlantic Books","version":"1.0","type":"link"}