{"product_id":"contemporary-brand-management-9781452242873","title":"Contemporary Brand Management","description":"\u003cp\u003e • Author(s): Johny K\u003cbr\u003e • Publisher: Sage Publications\u003cbr\u003e • Publisher Imprint: Sage Publications\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eWritten by experts on global marketing, \u003cstrong\u003eContemporary Brand Management\u003c\/strong\u003e focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Paperback","offer_id":45457394303127,"sku":"9781452242873","price":9796.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781452242873.webp?v=1769293422","url":"https:\/\/atlanticbooks.com\/products\/contemporary-brand-management-9781452242873","provider":"Atlantic Books","version":"1.0","type":"link"}