{"product_id":"contemporary-issues-and-prospects-in-business-development-in-africa-celebrating-the-20th-anniversary-of-the-journal-of-african-business-9780367355296","title":"Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20th Anniversary of the Journal of African Business","description":"\u003cp\u003e • Author(s): Sigué Simon P.\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Regional Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCelebrating the 20th anniversary of the \u003ci\u003eJournal of African Business\u003c\/i\u003e, this book delves into contemporary issues in business and business knowledge development in Africa.\u003c\/p\u003e\u003cp\u003eThis collection of eight chapters--by fourteen distinguished scholars based in Africa, Europe, and North America--covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the \u003ci\u003eJournal of African Business\u003c\/i\u003e as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa. \u003c\/p\u003e\u003cp\u003eMade up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the \u003ci\u003eJournal of African Business.\u003c\/i\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47616269779095,"sku":"9780367355296","price":13345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367355296.webp?v=1775112229","url":"https:\/\/atlanticbooks.com\/products\/contemporary-issues-and-prospects-in-business-development-in-africa-celebrating-the-20th-anniversary-of-the-journal-of-african-business-9780367355296","provider":"Atlantic Books","version":"1.0","type":"link"}