{"product_id":"contemporary-issues-in-strategic-management-9781138939639","title":"Contemporary Issues in Strategic Management","description":"\u003cp\u003e • Author(s): Paul Phillips\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTraditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.\u003c\/p\u003e\u003cp\u003eMoving beyond the short-sighted goal of profit maximization, \u003ci\u003eContemporary Issues in Strategic Management\u003c\/i\u003e shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.\u003c\/p\u003e\u003cp\u003eWritten by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238886924439,"sku":"9781138939639","price":13149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138939639.webp?v=1769221044","url":"https:\/\/atlanticbooks.com\/products\/contemporary-issues-in-strategic-management-9781138939639","provider":"Atlantic Books","version":"1.0","type":"link"}