{"product_id":"conversations-in-communication-volume-2-customer-relationship-management-crm-as-a-function-of-public-relations-9780996003346","title":"Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations","description":"\u003cp\u003e • Author(s): Philip Weinholtz\u003cbr\u003e • Publisher: Full Media Services\u003cbr\u003e • Publisher Imprint: Full Media Services\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.\u003c\/p\u003e","brand":"Full Media Services","offers":[{"title":"Paperback","offer_id":45511537426583,"sku":"9780996003346","price":2139.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780996003346.webp?v=1767171954","url":"https:\/\/atlanticbooks.com\/products\/conversations-in-communication-volume-2-customer-relationship-management-crm-as-a-function-of-public-relations-9780996003346","provider":"Atlantic Books","version":"1.0","type":"link"}