{"product_id":"convert-designing-web-sites-to-increase-traffic-and-conversion-9780470616338","title":"Convert!: Designing Web Sites to Increase Traffic and Conversion","description":"\u003cp\u003e • Author(s): Ben Hunt\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Internet - Web Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis advice can transform your web site's success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand the essentials -- your market, your proposition, and your delivery\u003c\/li\u003e \u003cli\u003eCreate a site that is seen by the right people, provides a compelling experience, and generates the desired action\u003c\/li\u003e \u003cli\u003eLearn how to use testing to improve your site's conversion rate\u003c\/li\u003e \u003cli\u003eDiscover the holistic nature of web site optimization and why multiplicity matters\u003c\/li\u003e \u003cli\u003eExamine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action\u003c\/li\u003e \u003cli\u003eCombine creativity with analysis for the best possible results\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113811271831,"sku":"9780470616338","price":2176.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470616338.webp?v=1767268984","url":"https:\/\/atlanticbooks.com\/products\/convert-designing-web-sites-to-increase-traffic-and-conversion-9780470616338","provider":"Atlantic Books","version":"1.0","type":"link"}