{"product_id":"converting-customer-value-from-retention-to-profit-9780470016343","title":"Converting Customer Value: From Retention to Profit","description":"\u003cp\u003e • Author(s): John J. Murphy\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201325490327,"sku":"9780470016343","price":4515.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470016343.webp?v=1767667883","url":"https:\/\/atlanticbooks.com\/products\/converting-customer-value-from-retention-to-profit-9780470016343","provider":"Atlantic Books","version":"1.0","type":"link"}