{"product_id":"corporate-affairs-reputation-management-and-crisis-communication-9783658483869","title":"Corporate Affairs: Reputation Management and Crisis Communication","description":"\u003cp\u003e • Author(s): Axel Gietz\u003cbr\u003e • Publisher: Springer vs\u003cbr\u003e • Publisher Imprint: Springer vs\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAbout this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46357692350615,"sku":"9783658483869","price":3603.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658483869.webp?v=1769305864","url":"https:\/\/atlanticbooks.com\/products\/corporate-affairs-reputation-management-and-crisis-communication-9783658483869","provider":"Atlantic Books","version":"1.0","type":"link"}