{"product_id":"corporate-e-learning-an-inside-view-of-ibms-solutions-9780195311310","title":"Corporate E-Learning: An Inside View of IBM's Solutions","description":"\u003cp\u003e • Author(s): Luther Tai\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Training\u003c\/p\u003e\u003cp\u003eCorporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. However, most of the books that are written about e-learning do not describe in detail how corporate e-learning is actually implemented within a specific company. \u003cem\u003eCorporate E-Learning\u003c\/em\u003e fills that gap by describing in depth how e-learning programs are developed and instituted, and how their effectiveness is measured, from the perspective of practicing e-learning professionals at IBM, an early and liberal user of e-learning technologies to train their global workforce. Drawing on a wealth of in-person interviews of numerous e-learning professionals at IBM, as well as recent e-learning literature, Tai discusses how IBM has significantly contributed to the evolution of corporate e-learning. In the course of doing so, he\u003cbr\u003emakes useful comparisons with other companies and industries, and draws conclusions that are applicable to any company considering utilizing e-learning. Companies should be careful, concludes Tai, to use e-learning only when it makes strategic and economic sense, not simply because the technology is available. In addition, e-learning should always be used along with other more traditional means of learning, and carefully monitored by feedback mechanisms to measure whether its objectives have been accomplished, and how e-learning programs might improve in the future. \u003cem\u003eCorporate E-Learning\u003c\/em\u003e is designed for classroom use in technology management courses, and will also appeal to corporate professionals who are involved in training, human resources development, and performance improvement.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":47890817679511,"sku":"9780195311310","price":4183.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780195311310.webp?v=1781181457","url":"https:\/\/atlanticbooks.com\/products\/corporate-e-learning-an-inside-view-of-ibms-solutions-9780195311310","provider":"Atlantic Books","version":"1.0","type":"link"}