{"product_id":"corporate-social-responsibility-doing-the-most-good-for-your-company-and-your-cause-9780471476115","title":"Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause","description":"\u003cp\u003e • Author(s): Philip Kotler\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003ePraise for CORPORATE SOCIAL RESPONSIBILITY \u003c\/p\u003e\u003cp\u003e\"This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers.\"\u003cbr\u003e --Sandra Taylor\u003cbr\u003e Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company\u003c\/p\u003e \u003cp\u003e\"Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!\"\u003cbr\u003e --Maureen Conway\u003cbr\u003e Vice President, Emerging Market Solutions, Hewlett-Packard\u003c\/p\u003e \u003cp\u003e\"Aligning with causes is no longer a 'nice to do, ' but a 'have to do.' Corporate Social Responsibility is a must-read for marketers and managers desiring the most significant outcomes from their cause investments.\"\u003cbr\u003e --Carol L. Cone\u003cbr\u003e Chief Executive Officer, Cone, Inc.\u003c\/p\u003e \u003cp\u003e\"Corporate Social Responsibility is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing.\"\u003cbr\u003e --Bill Shore\u003cbr\u003e Founder and Executive Director, Share Our Strength\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45113821397143,"sku":"9780471476115","price":3103.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471476115.webp?v=1767269000","url":"https:\/\/atlanticbooks.com\/products\/corporate-social-responsibility-doing-the-most-good-for-your-company-and-your-cause-9780471476115","provider":"Atlantic Books","version":"1.0","type":"link"}